On-Air/Show Sponsorship

According to Statista, radio is still the second most powerful medium in the United States, with a weekly reach of 82% of the population among adults.  

Online radio is also playing an increasing role in the radio market, with an estimated 974 minutes spent listening to online radio on a monthly basis.

Radio ads are played during breaks from the music or talk, but on-air sponsorships are built into the broadcast schedule throughout the day to promote events and/or contests. Your brand is on the tip of the tongue of our on-air personalities throughout the daily schedule. We will directly plug your brand, product or service by promoting it alongside the contest or event.

Commercial breaks aren't the only way to spread your name and grow brand awareness. Life often requires thinking outside the box, and in this case it means thinking beyond the commercial break.

Sponsoring an on-air contest or program can grant you exposure to a new audience and align your brand with certain causes, values, and beliefs, bringing you new customers.

Instead of a traditional commercial break, your business is branded within station programming by providing benefits (prizes) to our listeners.

If your business sponsors a contest or a show, you’ll have the opportunity to get your products or services into the hands of our listeners. From gift cards to oil changes, to free samples. 

Getting your product or service into the hands of consumers is easy when you sponsor an on-air contest or a show on B103 WOWS INDY.